Now, given that I had already told them I was a grandmother I was taken aback and not just a little miffed. Despite reassuring them many of my friends are grandmothers and use the Internet regularly for work or recreation the web designers were still of the opinion that I might struggle to get them on-line.
Hmm. On reflection I realised that to these young folk (did I really use those words?) their grandmothers are possibly grey haired, walk with a cane and are largely unaware of the miracle of the computer age. Once I got over my wrath I reflected on the portrayal of grandparents. By and large the images on a Google search are grey with a walking stick. Yet my 85 year old aunt books travel online, buys shares, and circulates humour to all on her email list. My engineer dad (81) has been using the Internet since the early 1960’s back when you needed skills to understand the code. Bill Gates is old enough to be a grandfather and I suspect knows quite a bit about the Internet too (he happens to be the same age as me).
From a young child the best way to get me to do something was to tell me I shouldn't, couldn't or can't do it. Nothing much has changed either personally or professionally. Starting a business for the niche market of grandmothers (and grandfathers) was going to happen come hell or high water.
It made me look harder at the market I was hoping to get into. There are a number of websites for grandparents (mainly American) but hundreds for parents. The parents’ sites rarely offer information for grandparents and are largely focused on babies and pre-school.
Many grandparents play a significant role in the raising of their grandchildren, from regular babysitting, regular day care or even permanent care. This market is very under-represented.
A crash course in setting up a business, trademark registration, graphic development, research, web design and mountains of reading and sleepless nights has lead to launching a website. Where is it you ask? Slight technical issues. Well big issues really. They will be resolved, eventually.
Grandmothers not only know what the Internet is, how to access it, what is available on it - they can also set up their own sites - and have technical 'crashes' just like younger folk!
It will happen - hopefully in my life time! :D
Nana Lizzie
www.worldsbestgrandmother.com.au